For Josh Robertson, founder of Engineer a Career, we wanted to create a new identity that was disruptive, vibrant and innovative.

The core meaning of the business is to guide students and give them a clear route towards a career in engineering, so we settled on a custom logo-mark design that combined the classic ‘gear’ with a ‘compass’ to bring in that theme of direction. To give the brand that youthful feel we paired a deep dark purple with a vibrant coral, making sure the brand appealled to an inclusive audience of students.