For Lauren, founder of Lilie Studio, a design consultancy focused on transforming creative vision into impactful outcomes. I created a new identity that embodies fluidity, creative thinking, and empowerment.

Inspired by contemporary fashion brands, I designed a minimal yet striking wordmark alongside a flowing logomark formed from a continuous stroke, symbolising uninterrupted creative thought. A rich chocolate brown paired with butter yellow introduces warmth and a subtle sense of luxury while maintaining a modern edge.