For Lorraine, a professional life coach, I developed a refreshed brand identity that reflects her expertise while feeling approachable, empathetic, and refined. I designed an elegant, professional wordmark with custom letterforms subtly shaped to resemble a hand on a shoulder—reinforcing the brand’s caring and supportive ethos. The colour palette combines calming tones with a touch of lime green to introduce freshness, renewal, and a sense of growth.

I also worked further with Lorraine to take her new identity across her working materials, ensuring consistency and helping bring the brand to life across every client touchpoint.