For Lewis, founder of Making Your Social, we created a bold brand identity inspired by Japanese gaming aesthetics. Given the brand’s focus on video editing and scripting for YouTube gamers, I designed a playful, stylised logo incorporating a subtle film clapperboard motif. The requested mascot concept was influenced by the “cut” tool, evolving into a suite of interactive icons unified by a consistent character face.

The identity is brought together with a vibrant colour palette of strawberry red, sunny yellow, and bubblegum blue, reinforcing the lewis’ energetic and creative personality.