The ECADEMY is an online coaching platform that helps motivated individuals interested in e-commerce, leave the 9-5 and regain their time back. The project was to create a new brand that spoke effectively to the target audience and had a digitised modern feel. I worked very closely with the client to explore multiple concepts, to help them bring their vision to life. By collaborating together we created a brand that was simple and youthful but also left room for brand expansion with elements such as the iconography.