This university group project was a live client brief set by the charity social shifters. The task was to create a campus campaign targeted at a young audience with the aim of raising awareness about social shifters. We took a striking creative direction paired with cheeky language that we applied to social media and motion graphic assets in order to build a connection with the audience!
Social Shifters Campaign
Social shifters went on to use the campaign graphics for their Student Innovation Challenge promotional material. I was also asked to be GCU'S student ambassador for the challenge which was incredibly rewarding and fun!
Credit to James Ferguson who made the necessary alterations to fit the new campaign slogan "Let's Get A Shift On".
